Taking every “challenge” further
Those drawn to a challenge carry a wish to grow.
And the more meaningful the goal, the more fear a challenge brings.
We stand beside that fear and give the strength to overcome it.
We make the future beyond it brighter, and spread and raise the value of every challenge.
Bellissima Japan
envisions a world where everyone recognizes the value of a challenge and never lets go of the future they want.
Mrs. Universe Japan holds the rights to send Japan's representatives to more international pageants than any other organization in the country, and runs the national selection. Our delegates have won world titles and built an outstanding track record.
Mrs. Globe is one of the world's most prestigious and long-standing pageants for married women. In 2026 it celebrates its 30th anniversary, bringing delegates from around the world to The Westin Rancho Mirage Golf Resort & Spa in Palm Springs, USA. Will you take the stage at this desert-resort world final?
“The keyword is the world.” Mister International Japan is a pageant for Japanese men who want to shine on the global stage. It aims to define a confident, internationally respected image of the Japanese man and to present Japan as a nation of gentlemen.
Guided by our belief that “truly beautiful people are those who give,” we offer women and men a way of life that contributes to society through the challenge of a pageant.
By connecting their activities with those of our partner companies, we aim to create movement in society and generate lasting value.
As National Director, our CEO Kazue Oshima holds the licenses for some 30 Miss, Mister and Mrs. world pageants each year. We send Japan's representatives to these finals and open the door to the world stage.
We are looking for partner companies to help our activities grow.
We offer a range of plans, from brand exposure at many points of our pageants to programs designed to maximize mutual benefit.
Our flagship pageant, Mrs. Universe Japan 2023, was featured by 2 TV programs, 2 newspapers and 173 web outlets (June 29 – July 10, 2023). Attention to our pageants grows every year.
Selected media coverage
Bellissima Japan currently organizes three pageants: Mrs. Universe Japan, Mrs. Globe Japan and Mister International Japan.
A growth community that keeps you moving toward your ideal self. Created for alumnae of Mrs. Universe Japan, Mrs. Globe and our two-month program — everything they told us they wanted.
A model's first step is a portfolio that brings out their appeal. We offer production programs and professional photo shoots for models and anyone who wants to build a personal brand.
From Miss, Mister and Mrs. Japan representatives to influencers, we cast from a network of more than 1,500 professionals in Japan and abroad and propose the right people for your project. We also support public relations.
Our web media for people who want to become models or enter pageants. We also produce sponsored articles and interviews.
We support our clients' marketing both online and offline. Through social media strategies and web advertising with influencers and Bellissima's official accounts, we drive brand experiences and promotions, bring customers to stores and e-commerce sites, and grow sales.
Product briefing for Chinese KOLs
ANNA SUI Museum
Hot tab in 25ans
Padina
KLASSE14We support our clients' marketing both online and offline. Through social media strategies and web advertising with influencers and Bellissima's official accounts, we drive brand experiences and promotions, bring customers to stores and e-commerce sites, and grow sales.
Influencers
Chinese KOLs / Miss China
Miss, Mister & Mrs. national titleholders
MCs & interpreters
Celebrities
Hair & makeup
Photographers
Beauty experts
International models
Doctors & dentists
Beaus talk event
Beaus talk event
ANNA SUI Museum
International models for KLASSE14
Miss ChinaWe support our clients' PR, either end-to-end or for specific projects. We also offer a start-up package for overseas companies entering the Japanese market.
For companies new to PR, or who find it hard to convey the strengths of their products on their own, we propose the most effective approach from a strategic point of view.
With countless releases sent out every day, standing out matters. We create eye-catching releases featuring pageant titleholders and influencers.
Media relationships are essential to PR. Using our media network, we introduce your products and releases efficiently by email and social media.
We bring magazine, web and TV media and influential creators to your events and product launches, tailoring the line-up to your format, budget and target audience.
"Bellissima Japan has been instrumental in helping us establish and execute our PR strategy. She is a pleasure to work with and is an important member of our team. I would recommend her to any company looking for better press exposure."
Flow Solutions, Inc.
They supported our PR from launch, when we had no customers at all. It built our brand and credibility and led to coverage in newspapers and on TV. They also gave us valuable advice on customer communication and presentation. We owe much of our customer growth to Bellissima Japan.
Rentable Runway
When we opened in Bangkok, a leading local blogger visited, tasted our pizza and wrote about us — and our weekend sales rose right away. In Japan, Bellissima Japan arranged for us to serve pizza at a seminar of 100 companies. It was a big hit, and a major company we met there later asked us to cater. We are very grateful!
Napoli no KamaCEO
Kazue Oshima
MSc in Applied Social Psychology, Royal Holloway, University of London
Worked in PR at an IT company listed on the Tokyo Stock Exchange and at an apparel trading company before founding Bellissima Japan in 2016
Worked as an advertising model in Hong Kong, Taiwan, Thailand and Singapore
2015: First Japanese winner of the World Beauty Queen international pageant
We welcome inquiries about our services, media requests, sponsorship, and advertising projects featuring our finalists. Send us a message using the form below and we will reply within three business days.
